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Lead Generation will help your sales department to acquire new customers through specific invitation actions and organisation of face-to-face meetings with qualified and high-profile reseller customers. From recording and authorisation of trade visitors and bringing potential new partners to your exhibition stand during expert tours and speed business networking through to the provision of all visitor addresses for further activities, FOCUSRESELLER will ensure that you can prepare your attendance at the trade fair in an effective and resource-saving way.
Free services as part of the basic package:
- Unlimited number of electronic admission ticket codes at no charge (guest tickets) to invite customers and business partners
- Online service for arranging meetings between visitors and exhibitor staff via the event website
- Speed business networking area for specific networking between visitors and exhibitors in defined topic areas
- Online reservation of guest tickets and sale of tickets via the event website prior to the fair
- Assessment of visitors when they register on the event website, combined with compulsory registration
- Access to visitor addresses (compliant with data protection regulations) after the event for use by exhibitors
- Company profile with direct reply option to enable contact via the FOCUSRESELLER community portal
Services included in the supplementary Lead Generation Package I:
- Series of customised invitations (e-mail) sent to your customers
- 1x half-page advertisement in FOCUSRESELLER magazine prior to the event, including the option of online feedback
- An exhibitor microsite on the event website with direct entry (subdomain - company.focusreseller.de )
- Content integrated into invitations sent by organisers (e-mailshots) with link to microsite/matchmaking
- E-mailshot to all visitors after the event with further offers, invitations to subscribe to newsletters or to distribute product information, catalogues or price lists
- VIP reception for visitors at the fair entrance, complete with hospitality staff
- Brochures displayed in entrance and communication areas with details of your stand (combined with a contest at the stand)
Additional Package Lead Generation: 3,990 EUR
Lead Generation II
Lead Generation II is the next innovative stage in preparing for the fair and developing an effective strategy for acquiring new customers. In addition to it being compulsory for all visitors to be active in the reselling sector, managers and decision-makers from system houses and the reselling industry have the option to create a profile. This enables meetings to be arranged between providers and potential customers based on business needs.
The prospect of more effective preparation for the event, free tickets for the congress and high-quality incentives motivates visitors to complete a detailed questionnaire about their company and their own role in its business operations.
As an exhibitor and user of the Lead Generation Package II you will be exclusively provided with information about visitors who match your own profile prior to the event. These visitors will already have agreed to participate in at least 5 meetings with exhibitors. You can select up to 30 of these profiles. Meetings will then be arranged for you at the fair.
These face-to-face meetings are the perfect way to acquire new business partners!
Services included in the supplementary Lead Generation Package II:
- Comprehensive information on your company as part of the visitor registration process, including a profile and details of the proposed meeting
- Option to pose a specific question during registration/profiling
- In order to arrange meetings, extensive information about participating exhibitors is integrated into invitations (e-mailshots), complete with link to microsite / matchmaking
- Access to detailed profiles of selected system houses and resellers prior to the event
- Meetings between exhibitor and visitor coordinated by call centre agents
- VIP reception for visitors at the trade fair entrance, complete with hospitality staff
- All participants can view the latest schedules and check their appointments on-site
Additional Package Lead Generation II: 5,590 EUR
* All prices are net and subject to the statutory VAT valid at the time of invoicing.
INTERESTED? Then support your sales with a special reseller campaign.
FOCUSRESELLER Marketing Packages Registration
Still have questions? We will advise you.
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