With its balanced mix of exhibition and congress, FOCUSRESELLER manages to combine classic trade fair elements with innovative networking concepts, thus satisfying the communication needs of providers and customers alike.

At FOCUSRESELLER, manufacturers, service providers, distributors and purchasing cooperatives from the IT, telecommunications and entertainment and consumer electronics industries get together to explore new areas of business and share expertise. The various events enable project managers and potential customers to compare products and solutions from different providers, and find out more from the real experts. Manufacturers present product innovations and have the chance to improve their understanding of resellers' project and product requirements. This is not possible in the normal business environment where there is generally only indirect contact between reseller and manufacturer due to the fact that sales may be concluded via a distributor, for example.

In addition to supplying exhibition space, the event focuses on providing a full service for exhibitors that minimises the outlay for participating companies. What's more, it also creates an infrastructure of marketplaces and presentation areas that promotes communication between exhibitors and visitors.

The event focuses on fulfilling the particular needs of resellers.

As well as the expert information available at the accompanying congress and the opportunity to interact with manufacturers and distributors in the exhibition area, the integrated marketplaces and cafés create a relaxed atmosphere that encourages visitors to spend longer at the event.