As the no. 4 market research organisation worldwide, the GfK Group provides information about the latest trends in the retail sector.

GfK is one of the largest market research companies in the world and employs more than 10,000 staff. Our 150 operating companies in over 100 countries deliver the knowledge on markets and sectors which our customers need for their decisions. The GfK Group is headquartered in Nuremberg.

GfK is a full-service institute that supplies knowledge. As a company with tradition, it places high value on continuity, long-term client relationships and consistent achievement at the highest level. This is also the reason why GfK cultivates its roots, which lie in academic research. The focus on innovation and progress is a central component of GfK’s corporate culture, ensuring that the methods and tools used are always up-to-date and of a consistently high quality.

GfK delivers services in all the major consumer, pharmaceutical, media and service segments. The company's offering is divided into three sectors: Custom Research, Retail and Technology and Media. This structure is based on the three sources that GfK uses to supply data to its clients.

Further information is available at:
http://www.gfkrt.com